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From a vast array of data collection techniques, we implement the ones that will provide the best inputs to achieve your specific research and business objectives.
“Quantitative research must involve surveying the right people, representative sampling, asking objective questions, and going beyond simple data processing to emerge with insightful learning that will elevate your business.” – Kyrce Culbertson, Director of Quantitative Research
Among the quantitative research methodologies, we use are online surveys, telephone surveys, hybrid telephone & online surveys, mail-to-online surveys, intercept surveys, remote-site design and pricing clinics (automotive, marine, appliance, etc.), and taste tests. Each research initiative involves choosing the right approach to reach the right people.
“Qualitative research is not so much an interview as it is a conversation that will reveal deep and meaningful insights about your business.” – Erica McMillan, Director of Qualitative Research
Among the qualitative research methodologies, we use are in-person focus groups, online focus groups, in-person in-depth interviews, and remote in-depth interviews. We offer remote viewing and recordings for all of these approaches. Other useful tools in our qualitative toolbox include diaries, message boards and website usability. Our qualitative team is also skilled in leading ideation and brain-storming sessions.
Majority Opinion Research is a different kind of marketing research firm that delivers actionable results leading to sound marketing decisions.
© 2022 Majority Opinion. All rights reserved.
© 2022 Majority Opinion. All rights reserved.
