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Our experience in many diverse sectors strengthens our research expertise, as aspects seemingly unique to a particular industry can often be applied to others with added value that takes the learning to the next level.
Many of our clients are traditional or digital media agencies who need to test their campaigns prior to final production and launch, as well as public relations agencies that are faced with a client situation requiring a crisis analysis or have a need for research to serve as content. Additionally, these agencies often engage us to conduct foundational research that guides their strategy and ultimately makes their jobs easier, while presenting research-based options to their clients. We serve as a white-label asset to extend any agency’s offering to their clients with timely and objective results.
Market research can provide a wealth of benefits for both automotive manufacturers and dealers. Through Brand Image Research, we help manufacturers develop strategies to successfully connect their brands and their vehicles with consumers in a way that differentiates them from the competition. In our Design Clinics, we evaluate and help manufacturers improve prototypes prior to production. With a Price Modeling module in the research design, we help guide manufacturers in their pricing of vehicles by determining the optimum price point where the greatest number of vehicles will be sold, as well an acceptable range that slides to reveal where profit is maximized. Additionally, we help dealerships maximize their sales and profits, with studies that result in F&I packages that are attractive to their buyers and are considered “worth buying.” Additionally, our work on the automotive aftermarket assists those providers in making sure that they are on the current cutting edge of products and services desired by both target businesses and consumers.
There are many dimensions in which consumers make product decisions and often they may not actually know why they choose the products and brands that they do. We use several types of studies to help consumer packaged goods companies gain and retain market share with the learning from Awareness, Usage and Attitude Studies; Determine optimal brand positioning through Market Perception Studies; Bring new products to market through Concept Testing; Maximize on-shelf impact and consumer selection through Package Testing; and, cut through the clutter to reach consumers with Communications and Advertising Testing.
The healthcare business has dramatically changed over the past decade, let alone since the pandemic. And as the population ages, even more changes are on the horizon. We work with healthcare providers using Community Perception Studies to understand their place in potential patients’ mindsets; Patient Satisfaction Studies for use in claims substantiation messaging; Community Input on Exception from Informed Consent (EFIC) studies, as part of the approval process for these medical studies; and Demand Forecast Studies to help providers plan for and deliver on the upcoming needs of the potential patients they can serve.
We work with non-profits to help them assess the awareness and perception of their organization, determine how they can achieve even greater impact in the community and also to develop tactics and messaging to increase donations.
The restaurant industry has had to fundamentally change their business models, while still trying to retain their customers and foster growth. Our Brand Image Studies give restaurateurs insight into how they are perceived on their own merit and relative to their competition. Our Operations Impact Studies outline how changes in operational programs and procedures impact both customers and employees. As there are opportunities to introduce new menu items and/or retire older offerings, our Menu Change Analysis predicts how well new items will motivate increased sales and how much “push back” might be received when items are removed. This analysis further provides options to mitigate negative consumer reaction. Additionally, our Space Reimagined Studies let consumers convey both reaction to restaurant ideas to make spaces more useful in today’s “new normal,” as well as sharing their thoughts on what changes would motivate them to visit/order more often.
We offer franchises, leagues, and sanctioning bodies custom marketing research aimed at maintaining and increasing viability with fans and sponsors. Through our body of sports research offerings, we are able to help clients enhance fan experience, reach out and motivate non-attending fans, estimate future ticket sales based on fan attitudes, uncover underlying motivators to selling more tickets without winning more games or lowering ticket prices, improve broadcast productions and demonstrate benefit for sponsorships.
We also work with attractions to assess and improve their offerings to the public, which include: Attraction Addition Studies – to determine the viability of concepts for additional offerings at specific attractions and to develop an attraction that will have a strong positive impact on visitation; Price Optimization Studies – to determine how attractions should charge for the new offerings (included in general admission or separate ticket) and at what dollar amount the attraction maximizes its revenue, based on the price elasticity of the new offering; Bundling Studies – used to assess the viability and optimal combination of package promotions to increase ticket sales; Visitor Satisfaction Intercepts – used to gauge the experience that visitors are having at the attraction to help predict return visitation and make operational improvements that will increase that likelihood and frequency; Feasibility Studies – to determine if there is a need for an attraction to be built and, if so, to predict its viability; and, Promotional Evaluations – to determine if different marketing ideas (memberships, permanent seat licenses, season passes, special discounts, etc.) will work positively for the attraction.
We work with DMOs and other tourism bodies to track and increase visitation, positive perceptions, and the return on their marketing investment. Our research in this sector includes: Awareness, Visitation and Imagery Studies that measure and track mindshare, market share and perceptions of the destination itself and relative to competitive offerings; Visitor Satisfaction Tracking – to gauge visitor experiences and identify strengths and weaknesses that can bolster or deter word of mouth benefits; Lodging ADR/Occupancy Tracking – to track current inventory of lodging units, average daily rates, and average occupancy levels; Non-Visitor Perception Studies – to measure market presence and identify barriers to visitation among households who are just like current visitors (demographics, psychographics, etc.) but who are currently not visiting; Event Impact Studies that measure the value, both as a direct economic benefit from visitors and as a quality of life benefit for residents; Niche Market Studies – focused on meeting planners, travel agents, group travel planners, incentive travel planners, etc. to track awareness, imagery, knowledge and intent to place meetings, clients, groups, etc. in the area; Tourism Barometers – used to measure the “state of tourism” by combining many area indicators into a single tracking index number; Value of the Visitor Analysis – to demonstrate the value of tourism to a specific city, county, state, etc. and to demonstrate the return on investment made to market the destination; and, Disaster Impact and Mitigation Studies – to track the impact of natural disasters, terrorism and now pandemics on tourism and to measure the effectiveness of communications efforts used during and after such events. By combining data from several studies, we further calculate visitor counts, advertising effectiveness, return on investment, and economic impact.
Transportation and Logistics services are critical to almost every industry. As these other industries evolve to meet a changing world, so must these providers. Our research provides a means of gauging current and future needs, as well as finding the strategy to be the “go-to” provider to fulfill these needs. Some of the studies we’ve used to achieve these goals are: Awareness, Usage and Image Studies; Needs Assessments; Price Modeling; Brand Architecture and Positioning; as well as, Current State vs Ideal State Analysis.
Majority Opinion Research is a different kind of marketing research firm that delivers actionable results leading to sound marketing decisions.
© 2022 Majority Opinion. All rights reserved.
© 2022 Majority Opinion. All rights reserved.
