Utilizing more than 2,000 call center stations, state-of-the-art online data collection, innovative interactive voice response, and an audience response system, Majority Opinion Research uses the latest technology to collect information and provide up-to-the-minute analysis of today’s ever-changing markets, public opinion and political environments.
From a 450-station call center, to state-of-the-art
online data collection, to innovative interactive voice
response, Majority Opinion Research uses the latest
technology to collect information and provide up-to-the-minute
analysis of today’s ever-changing markets and
- Telephone interviewing
- Online data collection
- Interactive voice response
- 1-800 In-Bound Research
- Focus groups
- In-person one-on-one interviews
- In-depth personal interviews
- On-site intercepts
- Website usability
Majority Opinion Research delivers insightful analysis,
thoughtful conclusions and actionable recommendations
for the research it conducts. Multivariate statistical
analyses, market mapping, and modeling are utilized
to add value and uncover additional layers of learning.
- Battleground Analysis
- Cluster Analysis
- Conjoint Analysis
- Correlation Analysis
- Decision Driver Mapping
- Derived Importance
- Discriminant Analysis
- Discrete Choice Modeling
- Factor Analysis
- Multiple Regression
- Perceptual Mapping
- Quadrant Analysis
- Regression Analysis
- Segmentation Analysis
- Van Westendorp Price Modeling
The qualitative division of Majority Opinion Research conducts focus groups and in-depth interviews with consumers, voters, business decision makers, physicians, and top level executives. Unlike “ordinary” groups, the focus groups that Majority Opinion Research conducts have an energized dynamic and incorporate a weave of projective techniques that delve down to the heart of the learning at hand while keeping the participants engaged. The use of our audience response system provides an opportunity to capture and preserve individual reactions prior to group discussion.
To effectively research issues of a sensitive/controversial
social or political nature, Majority Opinion
Research created Tipping Point Catalyst™.
This structured technique of quantitative
and qualitative assessments is used to achieve
consensus between opposing factions on an issue. Tipping Point Catalyst™
utilizes a cyclic process to turn disagreement
on an issue into a trigger for deeper analysis,
understanding, and strategy to achieve a goal.
Through the course of this process, evidence
or information that each side of an issue feels
the other side may have overlooked is presented
and its motivational value is ascertained in
its ability to sway convictions.
Majority Opinion Research has a network of partners covering Canada (both English- and French-speaking), Western Europe (England, France, Spain, Ireland, Italy, Germany, etc.), Australia, China, Japan, Russia, and all of Latin America. This partnership provides seamless integration of global data collection via telephone or Internet in native languages with translations to English for analysis. Focus groups are conducted in native languages with real-time translation.