Jeff Shusterman, President and co-founder of Majority Opinion Research, works closely with clients to solve marketing problems and make sound marketing decisions.  Considered an expert in branding research, Shusterman consults across a diverse set of industries on brand development, positioning and equity to help companies maximize their impact in the marketplace. Widely recognized in the automotive, travel and polling arenas, he also continues to directly head these niche specialties of the firm.

Shusterman began his career as a marketing research analyst working with consumer packaged goods companies to track market presence and successfully bring new products to market; with restaurants to build desirable images and increase business; as well as with energy and communications providers to measure customer satisfaction and increase loyalty.

As Senior Vice President of a ‘top-50’ research supplier, prior to founding Majority Opinion Research, Shusterman built and managed automotive, travel & tourism, sports marketing and political polling practices, while working across industries to strategize on branding and advertising effectiveness.

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Erica Derr McMillan, Director of Qualitative Services and co-founder of Majority Opinion Research, maintains an actionable approach throughout the research process ensuring that objectives are clearly met and that the conclusions and recommendations made are on point.

The focus groups she moderates have an energized dynamic and incorporate a weave of projective techniques that delve down to the heart of the learning at hand.  McMillan has the presence of mind to direct groups based on the moment-by-moment learning that occurs in the room, rather than simply following a written discussion guide.  Her research skills are also utilized in conducting one-on-one in-depth interviews with consumers, business decision makers, and top executives. With a background in psychology, McMillan created the Tipping Point CatalystTM, to effectively research issues of a sensitive/controversial social or political nature. This structured technique of quantitative and qualitative assessments is used to achieve consensus between opposing factions on an issue.

In addition to her research skills, McMillan has experience developing strategic plans for brand positioning and in developing and executing effective advertising campaigns.  She has also created marketing events for specific brand promotion and has written many competitive analyses and creative briefs.

Prior to founding Majority Opinion Research, McMillan was a Qualitative Specialist at a ‘top-50’ research supplier and an Account Executive and Qualitative Researcher with McCann–Erickson Advertising in New York.

McMillan is currently pursuing her PhD in Psychology and is an active member of the Qualitative Research Consultants Association (QRCA), Society of Personality/Social Psychology (SPSP) and American Society of Trial Consultants (ASTC).

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Kyrce Culbertson, Director of Quantitative Research for Majority Opinion Research, brings strong oversight to projects, ensuring that sample generation, data collection and processing, and statistical services are performed to the highest standards.

Having begun his career as a marketing research questionnaire programmer and moving through the ranks to become a senior manager, Culbertson has critical hands-on experience with all aspects of the research process from design through analysis and reporting.  His personal approach to these tasks keeps each step of a project on track to achieve the ultimate analytical and marketing objectives of each engagement.

Prior to joining Majority Opinion Research, Culbertson was a Senior Research Manager at a ‘top 50’ research supplier.

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Kristie Rupper
Account Executive

Brian Gudmunson
Senior Account Manager

Melanie Kemper
Project Director

Katie Hill
Project Director

Jacob Brown
Data Processing Manager

Mary Holliger
Tabulations Specialist

Richard Wood
Tabulations Specialist

Jason Scoresby
Programming Manager

David Stoddard
Programmer

Jaden Carver
Programmer

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